Mary Keane Dawson
We know the whole industry suffers from a lack of transparency and bad practices such as:
These practices have eroded the trust between advertisers, agencies, publishers and ultimately our consumers.
It feels like the interests of the client are no longer key to the way the media industry operates.
It is time for fundamental change in how we plan, buy and deliver media for all clients and all consumers and Truth is committed to creating a better method of planning, buying media, investing the budgets appropriately and building a successful business.
We are committed to delivering a fairer commercial balance between advertisers, media owners and consumers.
If this sounds like something you want to learn more about, then please get in touch.
The team behind Truth
Mary Keane Dawson
Mary Keane Dawson is CEO and co-founder of TRUTH
Mary is a one of the most well-known figures in the UK digital media scene. She has worked with an impressive mix of companies, including Redwood Publishing, SPAFAX (now part of WPP), Steak (now part of Dentsu), Reform Collective London and Trade Doubler’s incubator The Zoo Project. Most recently she held the position of UK managing director with [email protected]
In addition to driving the development of TRUTH, Mary is a non-executive director and executive coach working with the likes of BIMA, The Smalls and Tech London Advocates. She is also the founder of How She Made It.
Adam Graham, CEO, RYVL (the new operating name for The Marketing Group Plc), and co-founder of TRUTH
Chief Executive Officer of RYVL (the new operating name of The Marketing Group Plc) and special advisor to British Interactive Media Association Digital Advisory Board and No 10 Downing Street.
He has over 15 years’ experience leading and growing innovative digital marketing and advertising agencies. Prior to joining RYVL, Adam served as CEO of Weapon 7, a digital communications agency within Omnicom’s BBDO. Before that he co-founded and served as Managing Director of Saint, the digital arm of WPP’s Rainey Kelly Campbell Roalfe/Y&R, which won Revolution’s and NMA’s creative agency of the year Awards in 2011.
Oliver has more than 20 years of experience of working in the publishing, marketing and ad technology sectors.
He was previously Head of Data and Technology at Havas Media Group UK, MD at The Social Group and Technology Director at Digitas LBi.
Most recently he served as CTO and Head of Product at Shopitize.