Blockchain Media

About Truth

A new type of media agency utilising blockchain smart contract technology to provide 100% transparency. It is the first agency of its kind to use blockchain in this way.

TRUTH is a truly transparent service that will provide a single view across the value chain and a single clear fee for advertisers.


The State of Programmatic Advertising

The media supply chain has been described as “murky at best, fraudulent at worst” – but how widely is this view shared? What is the impact on the client/agency relationship and how will this help shape the future model for media buying?

TRUTH has worked with London Research to produce The State of Programmatic Advertising – a report based on interviews with senior marketers at leading brands and a global survey of more than 100 senior executives with responsibility for ad buying.

The State of Programmatic Advertising

Read the full report here

Our Manifesto

TRUTH ​believes ​that brands and consumers have lost faith in the media industry. We believe ad spend is being wasted and we want to fix this.

We know the whole industry suffers from a lack of transparency and bad practices such as:

  • _ undisclosed fees
  • _ opaque and restrictive trading agreements
  • _ undisclosed rebates
  • _ layering of intermediary fees
  • _ inappropriate placement of ads

These practices have eroded the trust between advertisers, agencies, publishers and ultimately our consumers.

It feels like the interests of the client are no longer key to the way the media industry operates.

It is time for fundamental change in how we plan, buy and deliver media for all clients and all consumers and Truth is committed to creating a better method of planning, buying media, investing the budgets appropriately and building a successful business.

We are committed to delivering a fairer commercial balance between advertisers, media owners and consumers.

If this sounds like something you want to learn more about, then please get in touch.

The team behind Truth

  • Mary Keane Dawson

    CEO, Truth

  • Adam Graham

    CEO, TMG Plc

  • Adam Hopkinson

    Incoming COO, Truth

Connect

So what’s next?

Let’s chat!

Our locations

18 Soho Square,
London, W1D 3QL

+44 207 145 0110
[email protected]