Mary Keane Dawson
We know the whole industry suffers from a lack of transparency and bad practices such as:
These practices have eroded the trust between advertisers, agencies, publishers and ultimately our consumers.
It feels like the interests of the client are no longer key to the way the media industry operates.
It is time for fundamental change in how we plan, buy and deliver media for all clients and all consumers and Truth is committed to creating a better method of planning, buying media, investing the budgets appropriately and building a successful business.
We are committed to delivering a fairer commercial balance between advertisers, media owners and consumers.
If this sounds like something you want to learn more about, then please get in touch.
The team behind Truth
Mary Keane Dawson
Global CEO Performance Media at TMG PLC Global Ambassador for the British Interactive Media Association
Mary is a globally influential masters qualified leader in the constantly widening digital communications space. Experienced in delivering, managing and implementing digital communication and e-commerce driven solutions on £multimillion blue chip accounts.
Mary brings TRUTH expert knowledge of VR, AI, Programmatic, FB, Twitter, SEO, SEA/PPC, IPTV, OOH, mobile, CRM, press, social, email, affiliate, lead generation, Google tech stack, as well as content marketing, paid, earned, owned and influencer media.
Mary’s recent succssful technology projects include researching the impact of cognitive computing and AI on the agency/client communications model and VR/Concierge on the media landscape.
CEO, TMG Plc
I’ve run agencies for WPP and Omnicom, been the Chair of the British Interactive Media Association, founded one of the first internet radio stations, and worked as a consultant for a number of fast growing independent agencies.
I am now CEO of The Marketing Group Plc, the parent company of TRUTH. I am extremely passionate about the opportunity to build a transparent global media agency and feel that TMG is the perfect network to support such an ambition.
Incoming COO, Truth
I’ve spent 21 years now in digital media, starting off building websites in 1996, through to now acting as Chief Operating Officer for Truth.
The years in between were spent at Capital Radio group, creating radio advertising solutions for brands.
Then at Target Media Group for 13 years , running advertiser accounts and the group’s trading positions. I went from Target to build the commercial team for IGN Entertainment, stayed with the business through its acquisition by Ziff Davis and integrated further acquisitions into the group.
I left Ziff in Q2 2016 to run an international video advertising business bringing contextual relevence to video advertising and am now excited to be launching Truth around the globe.